The first time I ever saw Rick Bayless on TV, I was watching a show he did on PBS about making huevos rancheros. He pronounced it “WAY-vos ran-CHAY-ros” (so… AMERICAN) and I immediately dismissed him as a hack.
The second time I ever saw Rick Bayless on TV, it was on “Top Chef Masters.” Despite my prior disdain for his Spanish pronunciation, he slowly won me over with his amazing cookery and innovative culinary ideas and commitment to authenticity.
So when I heard that he was opening a fast-food version of the Frontera Grill (his flagship restaurant in Chicago) in San Francisco, I knew that I had to visit Frontera Fresco on my next trip.
I took into account that this was supposed to be fast food, and I was completely satisfied with my experience. The food was totally affordable, and I really enjoyed the cochinita pibil tacos. My sister had the grilled steak huarache, which was not as good as the tacos were (the flatbread was a little… meh. Just dry and tough and kinda flavorless).
On the whole, though, I was pretty satisfied with my experience. I definitely plan to go again the next time I’m in SF. Rick Bayless is THE MAN.
170 O’Farrell Street
San Francisco, CA 94102